Information Design - Project 1: Recipe Infographic

Apr'26
Brendan Fedya / 0376283
Information Design / Bachelor of Design (Hons) in Creative Media / Taylor's University
Information Design / Project 1 / Recipe Infographic

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TABLE OF CONTENTS

 I. Lectures

II. Tasks

III. Feedbacks

IV. Reflections

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I. LECTURES

No lectures are given.

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II. TASKS

➼    Proposal

The task requires us to create a recipe poster, but before that or even before every design execution stage, we must do planning beforehand. Proposal is a way to organize our ideas, so we would have a clear direction to work on later. Idea development is all compiled in this proposal below:

Figure 2.1: Proposal idea development

➼    Poster Design

I created the ingredients first, and the vectors needed for my artwork. I took references from vector designs online, and generated items I want through AI. I then traced while being consistent to the artstyle.

Figure 2.2: Creating ingredients with pen tool

Was facing a total art block at first—tried a lot of different layouts, but none seem to work out.

Figure 2.3: Trying out layouts

Asked Sir Martin for feedback, and he said I'm trying to lean towards unconventional posters, but I'm still trying to play it safe, hence it does not work out. He then gave me unconventional poster references through Teams, and that made me found more inspiration to develop more unique layouts.

Figure 2.4: Trying out more layouts...

And I came out with this final layout, which uses a very decorative title font that could convey the homey feel of the cake recipe.

Figure 2.5: Final recipe layout

This is how it turned out after adding the ingredients in place, and the steps with placeholder images. Looks pretty need overall, but my friend suggested me to remove the cheesy background in the title—which makes sense since I could not imagine a pound cake with that type of cheese also.

Figure 2.6: Adding ingredients and steps

I asked for feedback, and Sir Martin said the color combination is not it. It does not convey the inviting feel of the recipe. Hence, I tried multiple other color combinations.

Figure 2.7: Poster color combinations

Red seems the most interesting for me, but I still need to tweak the saturation abit between the colors.

Figure 2.8: Tweaking color saturation

Created more items so I could fill in the steps in the placeholder with vector designs. As usual, I used AI for reference so I could do my lineart easily.

Figure 2.9: An egg vector

Here's my final poster design!

Figure 2.10: Final recipe poster

➼    Recipe Video

I started off by sketching up a storyboard. So I would know how I want to execute my video later on. 

Figure 2.11: Storyboard sketch

Through the storyboard, I now know what assets should I create first before executing everything in After Effects.

Figure 2.12: Creating assets.

Moving on to After Effects through the experience of the exercises previously, it became technically easier. 

Figure 2.13: Animating in After Effects

Kept the content as similar as it could to the poster, using simple animations (position, scale keyframes) to hint the action that the steps are doing. I duplicated some repetitive actions and counted exactly in frames so the motion will appear consistent.

Figure 2.14: Positioning keyframes

After finishing with the animation, I imported it into Premiere Pro as I feel it's easier to be accurate when editing sfx through that software.

Figure 2.15: Editing SFX

And here's the final result :

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III. FEEDBACKS

• Go for more unconventional layouts.
• Colors should not fight for attention.
• Element placement (ingredient) in poster should be easily legible, as it's an infographic poster.
• Utilize Generative AI to generate consistent assets.
• Awkward title introductory for video. Keep it as a simple motion.

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IV. REFLECTIONS

My friends took this module in the short semester, and they had this as their final project—working with a group of two even. Considering this, this task is relatively challenging—especially when I am jiggling with other core modules as well, alongside the final group project of Information Design which also requires similar workflow. I felt that if I have more time, I could've produced better results, but as per time constraints—this is the best I could get. Nevertheless, I am happy that the final output turned out how I intended it to be, as it conveys the mood of the recipe accurately.

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